Is rolls royce a car maker or an engine maker?

Communication is everything

Both companies have communication problems. They both have amazing capabilities but do not know how to show this off and benefit from it. SOD should communicate that they are able to manufacture oustanding time telling machines, and BGB needs to know how and to whom to sell their underwater lighting systems and what they should look like.

SOD

What struck me most at SOD was the comatose clock. An 18th century mechanism kept artificially alive by 21st century technology. A wonderful marriage between predictable movements and obscure electronics. A good metaphor for what is going on at SOD, and a starting point for this Quest in my regard.

Further subjects could be:
- SOD’s lack of self esteem; illustrated by the lack of names on the clocks.
- The discarding of their history as clockmakers. Why do they want to do what everybody can (work with artists, have an rgp shop) instead of focus on their special skills, and find contemporary ways to implement them?
- I would like to know what they think they are best in. (Is Rolls Royce a car maker or an eningine maker?)
- having no clear vision on who their clients are (and could be) and how they are to be convinced to work with SOD.

BGB

BGB has not yet been working with the end user market. This is an area where communication through advertisement, mouth to mouth and the design of the product is very important. They shift from pull to push market where demand is not created by necessity but by desire. And desire has to be aroused by seductive imagery and examples. Because the products are used underwater but sold above water. So if BGB wants to continue with the yacht and harbour lighting systems they need to have some very sexy examples. I think that would be my quest for BGB; to provide them with (proposals for) some very seductive material…. Boats that seem to sail on a wave of light, a swimming pool of light in the middle of the sea, underwater illuminated parks, underwater runways that guide boats in the harbour etc.