Q_01 Ursula Lavrencic

A lot have been said and written and many things I can only agree with. I think as well that both companies need marketing / branding / communication advice. I believe that they could use some kind of strategic guidance/plan to help them with their extension to the new markets. I think we can only fill a part of this role.

After reading all the writings and feeling I don't have much to add I though it would be good to get an overview of the "Quest" again.

I think this project is as much about articulating questions as it is about formulating answers so I have begun with questions. I made two diagrams of possible process scenarios. I tried to map where we as designers could give input.

In short:

BGB - a complete new product range and marketing of an existing product, many gaps to fill

Smith of Derby - I have a feeling we could think of some nice creative marketing tricks for them and try to get spotlight on them. It doesn't seem like a one day process, a lot about building relationships with their clients.